Major Game Change!

My partner and I have both discussed this in deep and we have come to the conclusion that we need to change our story. Where before we had the male character (Mitch) leaving to join the army and dying, as we follow the female character (Ellen) try to overcome the lose of her love. But we didn't feel that captured what we wanted to be expressed in the music video. We wanted to move onto touchy subjects and I personally didn't feel that death in the army was to renounced in today's society. With the rise of depression by over half a million children in the UK and the suicide rates have risen significantly over the past few years, we wanted to address this issue. Even though it is only a small music video i wanted it to have a greater cause behind it, rather than just a cash grab in which i post half naked women to get more view's. In today's society people seem to follow more of those videos, pushing this type to one side. I just didn't believe i could get the same affect with the original idea.      

 These are the storyboards to the new shots that my partner and I created.

The Target Audience of Post-Rock/Ambient Rock

The target audience of our chosen genre is aimed around 30 - 50. Given its history and its cultural boom in the 70's and then later becoming huge in the 90's with band such as 'Tortoise' and 'Bark Psychosis'.
We came to the conclusion that the youth defines the music age. For example if you watch any 80's movie with teens in, They tend to have posters of Guns N' Roses and Def Leopard sprawled across their rooms and normally have the Vinyl tracks to match. This evidence was also seen in a more Post-Modern movie released recently called 'Rock of the Ages' which places teens in the height of the rock culture which was massive in the 80's and the older people who believed Rock was the devils music.
In the 90's 'indie' and 'Underground' music was massive, was really a youth cultured based genre.
We feel that people tend to grow up with the music they love as a teen as that's when you discover yourself so now those people would be 30 - 50 years old.

Our video on the other hand, While it fits the music, We feel there is no specified age gap in which we feel it specifies to. Personally I chose this idea to fit with anyone feeling the same. Its more of a show to put on to show people they aren't alone. If for the people that feel that way.

  

Straus's Theory Of Binary Oppositions.

Straus's was an anthropologist who lived in the early 1900's. He believe that we shouldn't just look at a word in its normal definition. yet more by they way we can understand the word and its opposite, or as he called it 'Binary opposites'. An example of 'Binary opposite' is Good and evil. How in most superhero movies we have the Good guy E.G. Superman and the villain Lex Luthor. This is used in an example that Lex has always wanted superman to die so he can fulfill out his evil plan. It is the whole idea that it is good VS evil. I personally believe that Binary opposite is what makes a movie or music video is what makes it interesting. As a superman movie without Lex Luthor or any kind of evil would be boring. It would just be superman flying around for two straight long hours and i don't believe that anyone would pay £8.50 to go see that.
In my video i want to use his theory to show the binary opposite of happy and sad. Where at the start we see a man, who is in love, who is content, who is clearly happy with what he has. Then later on in the movie. After all that is taken from him we see him broken, miserable and contemplating suicide. These are the binary opposites as without that initial happiness of the woman, he never would have fallen into the spiral of miserableness and depression.
   

Effect Theory

The effect theory is what the media does the audience.
The mass usage of the media is renounced to make people fall into the traps of its messaging. It is believed that consumers are Drugged / Hypnotized by the media. This is believed to be seen with the link between more violent TV shows and Violence in the youth. This idea links back to world war two with the idea of propaganda. How people only saw the Germans as bad and  visa-verse in Germany. Propaganda has to be effective if you can make people believe what Hitler was doing was good.
Moving away from WWII this theory has been around since the start of Television in the 50's and 60's when it became more accessible for people to watch.
With every theory there are counter arguments. It is noted as just a theory as there is no real research into whether this is true or not. It is noted that the media can be more helpful than hurtful in today's society. But these thoughts are pressed by the government.
So while seeming plausible it will only remain a theory.  

Poster Textual Analysis - Album Promotion

This is the Poster to promote the album 'Understanding What We've Grown To Be' by the post-hardcore band 'We Came As Romans'. I have placed it next to the album cover so you can see the cohesion between the two. The covers are the same. The poster is the same picture as the album cover, just cropped down.
The poster has some information regarding the album, such as the release date (in this case its already been released), The label, The album name, and of course who wrote it. Also some legal information.
This is an effective piece of prilmary text as the cohesion make the album instantly recognizable to the band after seeing the poster. This shows that cohesion is again important in the music or mainly in the marketing industry. Its the Thought around making it stand out thats very important and if it gets well known enough you wont need the band title.  

Media Priming.

The idea that the things we watch or listen to or read, influence our emotions and behavior. This is important in our media text as we wanted it to influence the emotions, not necessarily the behavior, but we wanted it to reflect today's society and the fact that people can take drastic measures towards things that we take out of proportion.

Poster Textual Analysis - Tour/Concert

This is the Linkin Park Poster for their Minutes to midnight. The most obvious thing at first glance is the band image. This is an obvious image for a poster as fans of the band who have done an slight research into the band will notice them straight off and will be instantly drawn to the poster. The second eye catching thing on the poster is the band name printed straight across the top. This is an instant eye catcher as the have made a cohesion between the style on the poster and the style on  the album cover. This shows that cohesion is a very important factor in band image. It makes for an instantly recognizable piece of prilimanry text, making it both eye catching and informative.
The tour is noticed as being called 'Minutes to Midnight' This is the name of the third studio album by the band. For fans of the album this is a must attend concert as not only will they be playing the whole album and that is noted by the fact they named it after the album.
Thirdly the info is important. When, where, how to book, all the important information you need to get hold of a ticket. As it is all well and good promoting a tour yet if no one can buy a ticket it will all be for nothing.
All these things will make for a successful poster that is both eye catching and informative and you need that in order to promote a successful concert.