The amity affliction, this album chasing ghosts. The album cover caused massive controversy when originally released. The band had to initially apologize for the disturbing image printed on the front, yet it has become the most iconic symbol of the band. It was a whole representation of what the band stand for, the initial image of the man hanging is meant as a symbol of fear, its shows a dark dingy woods which looks airy. As a life less body swings from the tree tops, its mean to scare people away from suicide. The band also released another copy without the corpse, yet I feel that one isn't as effective, same as the band.
Colours
The colours chosen are dark and dingy. The mist in front of the dark blue and particular shade of a dark forest green. This gives the element of death and despair. There are no happy or vibrant colour in the frame this gives the eeriness that they were going for.
Lighting
As well as the colours the lighting is also dark and depressing. The background makes it look like it is at night. This gives off feeling alone, that his whole world around him is dark and in a damp state and makes the scene itself look unhappy. which is what the band were aiming for.
Characters
The singular character is alone. No one around him that he has taken this action all by himself. This gives off loneliness which the band was aiming for that the character was alone in his final moments and its a ploy to scare people away from being alone in their final moments.
Costumes
Talking about the character his costume is that of a classic metal core fan. The rugged skinny jeans and the converse all are the main uniform of a rocker that this is how the audience they are aiming for dress. This comes across that they are relatable all having mental health issues themselves that maybe this album unlike others will speak to you. The band use all this to give off the look they are looking for.
Camera Techniques
Not only taking in those factors we take in the camera angle shot size and distance. Using these techniques we also come across the perfect album cover. The angle of the shot is straight on facing the man we are meant to be looking at showing that he is the main image in the shot that he is the main focus of what we are meant to be looking at keeping the tree to the side so we get an idea about what he has done. The shot itself is far out away from the man so we can get everything in view and that we can see him from far away so he looks distant to us. This is so he looks like a distant idea for us that we won't partake in what he has done. The shot cuts off his head so we cannot see what he looks like so if we are in that position we can imagine ourselves in that frame and then aspire to stay away from that. That why they used the costume they did as that's probably what the average person is wearing.
In conclusion they use all the elements of mise-en-scene to further the meaning of their cover and make it relatable to the consumer.
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