How effective is the combination of your main product and ancillary text?
Cohesion is the action of formatting a united whole. This what we need to acheive in order to format a succesful and effective advertising front for our video. Cohesion is the key to this. (brand image)
The image that links both the main product and the ancillary text is the one of the bench. This is being the most important scene in our main product as it is where the couple come to meet, and we also revisit it later in a black and white panning shot later in the video. They are cohesive as in they all contain the same image, but with a slight difference. The poster is just the empty bench where as the album cover is of both a bench with the two characters on it. We faded one of the characters out (The boy) as to show that he is just a ghost, yet we never explained that he may just be a ghost of her imagination, as does she regret the break up, Or did he actually do it, and does she feel responsible. We did it to create an image for the main product, and the band itself. It is used in modern day marketing. The marketers would create an image, in our case the park bench. It is a cohesion that will get linked to our band, If people see the park bench they will instantaneously link it back to 'Pangean' and their new song sometimes echos. You can see and example of this back in the interview I had with the band, where Matt is wearing an IT crowd jumper. The jumper itself doesn't say IT crowd on it. Yet we can distinguish that fact from the three 8 bit faces of the characters on it. This is the shows 'Brand image' so to speak kind of like the Coca-Cola or Pepsi image it is instantly recognizable. That is the point of the park bench to our band. it is the band image, that ties in to the selling of our video, and it will eventually get to a point that if popular enough, people can tell that it is 'Pangean' just from looking at the black and white park bench. The combination is very important as no one is going to recognize random images and relate them all back to one particular thing.
The image that links both the main product and the ancillary text is the one of the bench. This is being the most important scene in our main product as it is where the couple come to meet, and we also revisit it later in a black and white panning shot later in the video. They are cohesive as in they all contain the same image, but with a slight difference. The poster is just the empty bench where as the album cover is of both a bench with the two characters on it. We faded one of the characters out (The boy) as to show that he is just a ghost, yet we never explained that he may just be a ghost of her imagination, as does she regret the break up, Or did he actually do it, and does she feel responsible. We did it to create an image for the main product, and the band itself. It is used in modern day marketing. The marketers would create an image, in our case the park bench. It is a cohesion that will get linked to our band, If people see the park bench they will instantaneously link it back to 'Pangean' and their new song sometimes echos. You can see and example of this back in the interview I had with the band, where Matt is wearing an IT crowd jumper. The jumper itself doesn't say IT crowd on it. Yet we can distinguish that fact from the three 8 bit faces of the characters on it. This is the shows 'Brand image' so to speak kind of like the Coca-Cola or Pepsi image it is instantly recognizable. That is the point of the park bench to our band. it is the band image, that ties in to the selling of our video, and it will eventually get to a point that if popular enough, people can tell that it is 'Pangean' just from looking at the black and white park bench. The combination is very important as no one is going to recognize random images and relate them all back to one particular thing.
Above are the two photos we used, Its just a simple park bench, photographed on a sunny day with a bit of clouds. It is not really significant in anyway, neither is it spectacular nor irregular, it is a mere bench. But that is the beauty of brand imaging, you can take one simple thing and turn it into something massive. I used Stratus's theory of binary oppositions (which i explained earlier on) About Happy being the binary opposite of sad. Happiness was conveyed right at the start and sadness at the end. My poster front cover is black and white, which is to reflect sadness, i also used this at the end of my movie. right after the car park scene. The poster is the representation of the sad side of this film. Whereas my album cover (Sleeve) is the happier side, in which i made it in the colour form. it is a very subtle use of his theory.
I personally believe that we made a very effective cohesion between our pieces of ancillary text and main product. Using Stratus's theory of binary opposite subtly and using cohesive images, yet to too out there, just simple. If this was released on billboards and TV we would be able to create a strong band image in no time.
Another way that it is effective is the relation to genre. The ancillary texts give off a more ambient rock/Folksy feel, especially in our CD cover. Genre in itself can be used as a marketing ploy, but for that to work, the CD cover has to look the part in order to make the consumer interested. If you refer back to the CD covers that I analysed, I looked over a few different genres. With one being a space narwhal and another of a man hanging himself, they strongly related to metal/metal-core, whereas ''Blurry Lights'' album has a much softer feel, and is much less controversial. We followed this trait as it will get people interested in the genre to both realise that its an Ambient Rock / Post Rock album.
This our back cover. You can automatically see the link between the screen grab and our cover. This is the part where he is considering to jump. We used this as the back as people who watched the music video will see that this is the cover for our song.
This is the Inner panel 2 and another screen grab from our video, here we see the two chracters on the bench. This is another cohesive link between the video and the cover.
Here we have anotehr screen grab from our video and another panel. Another example of Cohesion.
Here is the front cover of our music video presentation. You can see clealy here that we have taken a screen grab from the video and then worked magic to make it our front cover. This will be instantly recognisable from our audience to see that this is our work. We have created a simple yet effective cohesion between our work and cover based on advertising purposes We made the bench the sole image as this is where the couple come to meet on a date. This will become the image of the song.
Another way that it is effective is the relation to genre. The ancillary texts give off a more ambient rock/Folksy feel, especially in our CD cover. Genre in itself can be used as a marketing ploy, but for that to work, the CD cover has to look the part in order to make the consumer interested. If you refer back to the CD covers that I analysed, I looked over a few different genres. With one being a space narwhal and another of a man hanging himself, they strongly related to metal/metal-core, whereas ''Blurry Lights'' album has a much softer feel, and is much less controversial. We followed this trait as it will get people interested in the genre to both realise that its an Ambient Rock / Post Rock album.
This our back cover. You can automatically see the link between the screen grab and our cover. This is the part where he is considering to jump. We used this as the back as people who watched the music video will see that this is the cover for our song.
This is the Inner panel 2 and another screen grab from our video, here we see the two chracters on the bench. This is another cohesive link between the video and the cover.
Here we have anotehr screen grab from our video and another panel. Another example of Cohesion.
Here is the front cover of our music video presentation. You can see clealy here that we have taken a screen grab from the video and then worked magic to make it our front cover. This will be instantly recognisable from our audience to see that this is our work. We have created a simple yet effective cohesion between our work and cover based on advertising purposes We made the bench the sole image as this is where the couple come to meet on a date. This will become the image of the song.
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