Wednesday, 4 December 2013

The Target Audience of Post-Rock/Ambient Rock

The target audience of our chosen genre is aimed around 30 - 50. Given its history and its cultural boom in the 70's and then later becoming huge in the 90's with band such as 'Tortoise' and 'Bark Psychosis'.
We came to the conclusion that the youth defines the music age. For example if you watch any 80's movie with teens in, They tend to have posters of Guns N' Roses and Def Leopard sprawled across their rooms and normally have the Vinyl tracks to match. This evidence was also seen in a more Post-Modern movie released recently called 'Rock of the Ages' which places teens in the height of the rock culture which was massive in the 80's and the older people who believed Rock was the devils music.
In the 90's 'indie' and 'Underground' music was massive, was really a youth cultured based genre.
We feel that people tend to grow up with the music they love as a teen as that's when you discover yourself so now those people would be 30 - 50 years old.

Our video on the other hand, While it fits the music, We feel there is no specified age gap in which we feel it specifies to. Personally I chose this idea to fit with anyone feeling the same. Its more of a show to put on to show people they aren't alone. If for the people that feel that way.

  

No comments:

Post a Comment